Spring Picnic Hacks

Who doesn't love a Spring picnic? For this project, the goal was to celebrate the Spring season in all its glory - through cute clothes, accessories, colors, and food, of course!

My team (consisting of copy and design partners) created the concept, and worked with our production team to bring it to life. Our strategy was to create a calming picnic environment on location with a diverse group of talent. The picnic "hacks" were on par with current social trends of the time, and almost every product shown was from Walmart.