This was such a fun project! For back to school season, my team and I were tasked to create content around small space hacks for dorm and apartment dwellers.
My team (consisting of copy and design partners) created the concept, and found creator @honeyidressedthepug to bring it to life. Our strategy was to bring in a creator who has notoriety in the space, and has a cute modern take on small space living. The end result is colorful, fun, and relatable!