Robinhood Retirement

Robinhood customers get a 3% IRA match when they open a Robinhood retirement account and enroll into Robinhood Gold. Me and my team were tasked with designing a system to inform:

❶ Users enrolled in Robinhood Gold without an IRA account
❷ Users enrolled in Robinhood Gold with an IRA account
❸ Users enrolled in Robinhood Gold with an unfunded IRA account
❹ First time opening an IRA with Robinhood Gold

In collaboration with product designers and product managers we identified the critical instances where users needed to know about Robinhood Gold with a Retirement account and where we needed to prompt them to enroll into Gold.
To prevent a design conflict between the two brands, we relied on a system made up of a hero illustration with a subtle gold color application, a gold label and a gold shimmer that appears on specific moments.