RAFI

Radically committed to motivating change and promoting discovery, Rafi is a socially driven real estate developer who challenges the conventions of today to enrich communities and create destinations that put people first.

Inspired by their strong values, we transformed their unwavering people-first mentality into an expressive brand that calls attention to the invigorating way they serve communities.
From the beginning, we set out to create a brand that wasn’t beholden to real estate’s norms.
An energizing orange stands apart as their primary color, a striking representation of what makes them different: their warm collaborative spirit. That dynamic spirit continues throughout via a notebook-inspired design system that features animated content layouts, hand-drawn graphic elements, and varied entry points that invite users to discover more about Rafi through uniquely compelling interactions.

Designed and executed at REA with CD Joseph Antonios.
Role: Designer and design director.