-
- Michela Designer / Creative Director
THE EXCHANGE
Nestled within the lush greenery of Raleigh, North Carolina, The Exchange merges nature’s abundance with the city’s conveniences, bringing together meaningful experiences and authentic relationships, to usher in a new balanced way of life. Dewitt Carolinas entrusted REA with their most ambitious project yet: to create a holistic brand that could communicate the scale of this innovative mixed-use development over the coming years.
The dynamic and adaptable visual system is set to evolve alongside the project and effectively communicate with all the different audiences. Focusing on scalability and flexibility, ensuring that the brand could grow and expand with the project and its vision.
Designed and executed at REA with CD Joseph Antonios.
Role: Designer and design director.
- Project Roles
- Art Director, Copywriter, Content Producer, Designer
- Skills
- 2D, Art Direction, Content, Design, Editorial, Adobe Illustrator, Adobe InDesign, Lifestyle, Management of Teams 1-10, Adobe Photoshop, Print, Rendering, Copywriting, Brand Strategy, Design Strategy, Adobe XD, Signage
- Media
- Books, Brand Guidelines, Branded Content, Events, Logos, Presentations, UX Designs, Websites, Environmental Design, Architectural Visualization, Naming, Editorial Designs, Branding, Brand Identity, Brochures
