N19 W44

Brand identity and marketing campaign for 19W44, a commercial building in Midtown Manhattan.

The design system is inspired by the renovation of the facade and the lobby and the main feature that is the new double access to the office building. Featuring two separate entrances that connect, through a tunnel vault, 44th and 45th streets; the new reception desk, placed in the middle of the passage, inspired the concept of the keystone connection. The color palette is complementary to the new interiors and the language is a balanced mix of aspirational and tactical.

Designed and executed at REA with CD Joseph Antonios.
Role: Senior Designer.