Palladium Boots

The Americas region represented the greatest growth opportunity for the heritage boot brand. Despite the brand's established popularity in Europe and Asia, the Americas remained largely untapped. I spearheaded initiatives to bolster brand awareness and forge connections with consumer and retail segments in the region. This involved developing engaging content, fostering collaborations, leveraging PR opportunities, engaging with influencers and partners, hosting events, and implementing diverse activations across multiple marketing and sales channels.

ROLE:
Marketing Manager for the Americas

SOW:
Lead all marketing efforts, touch points and budgets across the Americas (Canada to Chile)

COLLABORATED WITH: Global HQ, Sales, Social, ECOM, PR, individual country HQs and various other partners / agencies

KEY GOALS:

Enhance brand awareness and sales (D2C & Wholesale) in the Americas

Align with new partners & influencers to elevate and shift brand perception, increase share of market


Generate growth and engagement through PR, Social Media & other activations


Develop new campaigns, touch points and content for use in the Americas as well as International HQ & other global partners across all marketing & sales channels


Partner with international markets, sales and product departments to effectively create an international and regional marketing calendar beneficial for the brand


OUTCOMES:

Increased sales (D2C & Wholesale) and brand awareness

Successful collaborations with Junya Watanabe Comme des Garçon, Maison Kitsuné and Alex Mill


Increased influencer engagement through seasonal campaigns and seeding

Elevated and realigned brand perception


Highly functioning and successful marketing calendars

CAMPAIGNS:

Campaigns served multiple marketing & sales channels including Advertising, Digital, Ecom, Social, B2B, Experiential.


Uniform of the People campaign including notable artists, musicians, creatives & other extraordinary folks.


75th Year Anniversary campaign telling the detailed story of Palladium’s unique history and presence. 


Art Basel campaign


Collab and brand partner campaigns


Retail partner campaigns


Other seasonal campaigns



PRESS & INFLUENCER:

Press coverage in consumer facing media outlets such as NY Times, Harper's Bazaar, New York Magazine, Esquire, Conde Nast Traveler and more. 


Successful organic influencer engagement through seeding 


Strategic partner giveaways and collaborative activations are fueling brand awareness and attracting new customers


Seeding with artists and stylists resulted in placements in film, TV, music videos, and editorial features.