Find Wünder introduced top-shelf cannabis-infused beverages to a market full of ordinary marijuana brands. This project required brand architecture, establishing brand positioning, messaging, consumer identification and a brand identity that would allow it to stand out in a crowded cannabis market. The work done for this project paved the path for Find Wünder”s growth and development of other product offerings.
ROLE: Brand architect
DELIVERABLES: Brand positioning and messaging, brand identity, foundational marketing assets, customer strategies laying the groundwork for launch
COLLABORATED WITH: Co-founders, designers and copywriter