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- Natalie Marketer / Content Producer / Strategist
Vonder Europe
Vonder Europe is a co-living spaces renowned for its designed and fully-equipped residences, Despite having successfully soft-launched this innovative real estate venture, the brand had yet to develop its consumer-facing identity and marketing initiatives. My mission was to chart the brand's course and devise comprehensive marketing strategies, content, and materials for sales and marketing channels. While I spearheaded the creation of calendar, guidelines and collateral to support a seamless integration of brand vision and market presence, I also helped to develop a concept gym bringing in Harry Nuriev of Crosby Studios.
ROLE: Brand Director
SOW: Established brand direction, led all marketing efforts, calendar and budgets for this multi-country co-living space in Europe
COLLABORATED WITH: HQ, Sales & Marketing teams, Community Leads, Social, Digital, PR, and other partners / agencies
KEY GOALS:
Establish brand and marketing strategy and functionality
Craft touchpoints and content for marketing and sales channels
Drive brand awareness and sales
Collaborate with new partners and influencers to align with the crafted brand perception and increase market share
Foster growth and engagement through PR, social media, and other activations
OUTCOMES:
Increased brand visibility and recognition
Enhanced engagement and conversion rates
Achieved growth in sales revenue and market share by effectively promoting brand awareness
Strengthened brand positioning and perception, fostering a community for residents & public
Generated measurable growth and engagement metrics across PR, social media, and other activation channels, resulting in expanded brand reach and audience interaction
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Director, Editor (Brand/Content), Content Producer, Producer, Event Producer, Architect, Project Manager, Strategist, Editor (Copy), Content Strategist, Marketer
- Company
- Vonder Europe
- Skills
- Art Direction, Conceptual, Content, Content Management, Design, Digital, Experiential, Fashion, Film, Humor, Integrated, Interaction, Keynote, Language: German, Lifestyle, Location, Managing Budgets, Mobile, Multi-cultural, Music, New Business, Night Life, Outdoor, Adobe Photoshop, PowerPoint, Reality, Social, SOWs, Speaking Engagements, Travel, Visual Development, Producing, Project Management, Strategy, Wrangling - Creatives, Cat Herding, Content Strategy, Creative Strategy, Brand Strategy, Media Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Consulting, Product Development, Trend Analysis, Trend Forecasting, User Research, Directing, Brand Management, Interior Design, Partnership
- Media
- Advertising, Art, Brand Guidelines, Branded Content, Budgets, Editorial Writings, Lettering, Logos, Mood Boards, Murals, Parties, Photographs, Pitch Decks, Presentations, Roadmaps, Social Media Content, Social Media Copy, Spreadsheets, Timelines, Websites, User Journeys, Branding, Brand Identity, Surveys, Campaigns, Brochures
- Project Industries
- Lifestyle, Real Estate
