Dignity Health

Catholic Healthcare West transformed to Dignity Health, with the name hidden from all but a few key stakeholders before the launch. I managed the implementation of this rebrand with a name change in + / - 8 week's time.

Key tools for this successful brand adoption were; Training constituents, creating templates, setting up partner logos and facility lockups for the rollout, along with a period of time for materials review to ensure consistent adoption of the new design.

The Dignity brand is still in line with that original visual launch and it served as a great foundation for their "Hello humankindness" campaign.