Nike Rebrand

We were introduced to Nike’s Global Brand Packaging team through a hangtag system we designed for Women’s Performance. The system was built to emphasize the products’ innovations to materials and construction and also to visually stun the customer base. The launch presented a wholesale change to Nike’s brand look and feel. Through our commitment to the Brand Hippocratic Oath and our ability to build a relationship with one of the most influential Creative Directors at Nike, we applied the solution to every consumer touchpoint in Nike's vault of offerings. The rebrand rolled out one product at a time over the course of 4 years, from a single suite of deliverables to over 5,000 deliverables.

If Brand systems begin at the root level allowing for consideration of every use case, developing into a tree, then this brand application grew as a banyan tree; Starting at a branch, growing down, feeding a root system and then growing out by a large distance.