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bareMinerals
Senior Director of Global Creative for bareMinerals (Bare Escentuals/Shiseido). Created new brand positioning, creative strategy, graphics and photography style, and a packaging system overhaul. Directed and managed art direction and packaging design teams. Brand and product launch campaigns concepts, photoshoots, and 360 executions across all beauty categories; complexion, color, and skincare.
- Project Roles
- Creative Director
- Company
- bareMinerals
- Skills
- Art Direction, Creative Direction, Creative Strategy, Design, Design Strategy
- Media
- Advertising, Brand Guidelines, Branded Content, Commercials - Broadcast, Events, Packaging, Photography, Retail Designs, Typography
- Project Industries
- Advertising, Beauty, Retail
