Nike Womens Asia

Campaign art direction and design for Nike Womens Asia. In the past, most traditional Asian cultures viewed personal health for women as a vain indulgence, rather than an essential part of a balanced lifestyle. We set out to break-through that stereotype, and let women know that it’s not about vanity, it’s about what you feel AFTER your workout: calm, power, energy, courage, exhilaration, and clarity.