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Peloton
Vice President of Creative for Peloton. Company creative leadership for brand and marketing. Managed in-house creative team of 20 staff and freelancers, producing everything for both acquisition and retention marketing, retail, apparel, and accessories. Disciplines included; branding and strategy, TV, Facebook, web+mobile, email, events, retail, and packaging. Worked with agency Mekanism to create hero brand TV spots.
- Project Roles
- Creative Director
- Company
- Peloton
- Skills
- Art Direction, Copywriting, Creative Direction, Creative Strategy, Design
- Media
- Advertising, Events, Motion Graphics, Photography, Scripted TV, Social Media Content
- Project Industries
- Health/Pharma, Luxury, Sports, Technology
