#GreatnessAwaits / PS4 Global Launch

This is undoubtably one of the proudest moments of my career — to be part of the team to bring PS4, the biggest console launch in history, to the hands of millions of gamers around the world. The launch generated 4.5MM social mentions (against 2x media spending from Xbox), with 1MM+ PS4s sold on launch day, and 53MM sold to date worldwide. Furthermore, my team fostered PlayStation's core social presence of 85MM+, with PlayStation consistently engaging as a top 10 largest brand on Social, garnering numerous awards and recognitions for our work.