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Expedia: Search for the Million Point Suitcases
Over 15 years, Expedia had accrued A LOT of travel miles. So to celebrate their anniversary, they gave these miles away in special suitcases hidden within the Facebook Marketplace. Users deciphered clues on the Expedia Facebook page and tracked down the suitcases hidden as real items within the Marketplace. Cannes Design Lions winner.
I created and led the concept, art direction, copywriting and creative production.
- Project Roles
- Art Director, Designer
- Company
- Expedia
- Skills
- Art Direction, Design, 2D, Conceptual, Digital, Adobe Illustrator, Adobe InDesign, Interactive, Low Budget, Adobe Photoshop, Post-Production, Social, Travel, Type Design, Copywriting, Strategy, Cat Herding, Research, Creative Strategy, Social Media Strategy , Creative Research, Still Life Photography, Lettering, Sketching, Naming, Digital Photography, Illustration
- Media
- Posters, Websites, Art, Illustrations, Lettering, Logos, Roadmaps, Typography, Site Maps, User Flows, User Journeys, Campaigns
- Project Industries
- Travel/Tourism
