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Asics Hakone Ekiden Japan Social Campaign
Asics METASPEED is a long-distance running supershoe, the elite of the elite wear METASPEED.
Hakone Ekiden is one of Japan’s premier long-distance running events. Teams of amateurs compete in a 2-day relay from Tokyo to Lake Ashi and back.
In this social campaign, I led a team of designers, writers, strategists, account and project management to craft a creative campaign that brought awareness to METASPEED during the 2022 Hakone Ekiden. This campaign included the development of campaign guidelines for teams in Japan to execute against our strategy, architecture and messaging.
- Project Roles
- Creative Director
- Skills
- 2D, Art Direction, Compositing, Conceptual, Design, Editing, Film, Adobe Illustrator, Adobe InDesign, Integrated, Interactive, Language: Japanese, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Mobile, Multi-cultural, Adobe Photoshop, Post-Production, PowerPoint, Adobe Premiere Pro, Retail, Social, Sports, Visual Development, Creative Direction, Type Design, Storyboarding, Copywriting, Project Management, Strategy, Wrangling - Creatives, Cat Herding, Cinematic, Content Strategy, Creative Strategy, Media Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Creative Research, Roadmapping, Still Life Photography, Figma
- Media
- Advertising, Apparel, Brand Guidelines, Mood Boards, Motion Graphics, Social Media Content, Briefs, Presentations
