Core NYC

When we partnered with CORE Real Estate, one of NYC’s premier boutique real estate firms, it was clear that they wanted more than just a typical social media presence. CORE had a vision: to go beyond posting listings and create an online presence that embodied the culture, people, and vibrant stories of New York City. Our mission was to transform their brand into a unique voice in the real estate space—one that people would follow, engage with, and talk about. Over the last 11 months, we successfully executed a strategy that grew CORE’s social media footprint by 1,400%, firmly positioning the company as a leading authority in NYC real estate.

The Challenge: Standing Out in a Competitive Market
New York City’s real estate market is one of the most competitive and fast-paced in the world, with countless agencies fighting for attention on social media. Simply posting property listings wasn't going to cut it—CORE wanted to differentiate itself from the competition and become a recognizable, engaging brand that people would actively follow. Our job was to create a strategy that combined creativity, storytelling, and authenticity to engage both local audiences and those aspiring to call NYC home.

Crafting a Winning Strategy: Research, Storytelling, and Community Involvement
Our first step was extensive research to understand CORE’s ideal audience, competitors, and market dynamics. This foundation allowed us to design a strategy that reflected both CORE’s unique personality and the city it serves. Rather than relying solely on property photos, we focused on humanizing the brand by sharing stories about NYC, CORE’s employees, and the beautiful homes they represent.

We leaned into three pillars:

Stories of New York:
We tapped into the rich history and culture of the city, sharing engaging posts about different neighborhoods, iconic landmarks, and events that capture the essence of NYC living. This helped build a connection between the audience and the lifestyle CORE embodies.

Behind-the-Scenes with CORE Employees:
We gave followers a peek behind the curtain by sharing employee spotlights, office life, and real stories from CORE agents. These posts helped humanize the brand, fostering a sense of trust and authenticity.

Showcasing Unique Properties and Architecture:
While listings were still part of the strategy, we showcased them with an artistic touch, focusing on the design, architecture, and the stories behind the homes. This elevated the perception of CORE’s listings, turning them into aspirational content that resonated with the audience.

Building Engagement: Getting People Involved
We knew that engagement would be critical to achieving our growth goals. To encourage followers to interact with the brand, we implemented:

Interactive Instagram Stories: Polls, quizzes, and Q&A sessions allowed followers to engage with CORE directly.
Neighborhood Spotlights: We encouraged users to share their favorite places and stories about the city, creating a sense of community and involvement.
Influencer Collaborations: We partnered with local influencers and content creators who shared CORE’s passion for NYC and helped amplify the brand’s reach.
Hashtag Campaigns: We created branded hashtags to encourage user-generated content and increase CORE’s visibility organically.
Results: 1,400% Growth in 11 Months
Our efforts paid off in a big way. In just 11 months, CORE’s social media following exploded by 1,400%. This growth was more than just numbers—it represented a community of engaged followers who now view CORE as more than just a real estate firm. CORE has become a trusted source of inspiration and authority in NYC’s real estate market, known for its unique voice and authentic storytelling.

Beyond follower growth, our strategy also led to higher engagement rates, improved brand recognition, and stronger connections with clients. CORE’s properties started generating more organic interest from social media, with inquiries and engagement coming directly from Instagram.

What Sets CORE Apart: A New Standard in Real Estate Marketing
Working with CORE has been an incredible journey, and we’re proud of the results we’ve achieved together. Our success highlights the power of storytelling, authenticity, and community involvement in building a brand that stands out in a crowded market. CORE wanted to be unique—and together, we created a brand presence that truly reflects the spirit of New York City and the people who live, work, and dream within it.

CORE has now established itself as a leader and authority in NYC’s real estate space. It’s no longer just about selling homes—it’s about celebrating the stories of the city, the people, and the beautiful spaces that make New York special.