Madewell Forever x ThredUp 360 Campaign

The fashion industry has become one of the biggest contributors to the climate crisis. Madewell and ThredUp joined forces for good to promote the circular fashion economy, inspire shoppers to choose secondhand and clean out their closets to give their gently worn clothing a new lease on life.

I was brought on by ATTN: to turn a great manifesto into compelling copy for a variety of digital, print and packaging needs, including and not limited to:
• Email campaign
• Landing page copy for both Madewell & ThredUp eComm sites
• Clean Out Kit bags
• Clean Out Kit labels
• Clean Out Kit emails
• Resale order packaging
• Branded taglines, including the beloved "The future is preloved"

The digital campaign was so successful, the brands launched a monthlong "circular store of the future," a preloved clothing pop-up in Williamsburg, Brooklyn, New York. I was brought back on to write copy for: 
• In-store signage
• In-store mirror decals
• In-store floor graphics
• Window vinyl and clings
• Tabletop copy
• Clothing hangtags