Instagram Campaign FeelsbyFatima

ASK: FeelsbyFatima was looking to connect with current followers and reach new accounts.

APPROACH: In this campaign, I took on multiple roles, serving as the model, copywriter, and creative director. I collaborated with Chauncie Akita, who was the Assistant Creative Director, Videographer, and Editor. She expertly chose a trending Instagram sound and used different editing techniques to amplify the video's relatability and excitement. This project highlights my ability to take an idea from concept to execution, combining both visual and written elements to deliver a cohesive and engaging brand message.

OUTCOME: 3.4K plays, 70 likes, 1 comment from Target