Seasonal Skincare

While working at Walmart, my team was consistently tasked with creating content around the shifting of seasons. For Fall/Winter, we were briefed in to create content around seasonal skincare product recommendations.

My team (consisting of copy and design partners) created the concept, and strategized that a skincare creator should bring this to life. We collaborated with the creator to select Walmart products that are true to their skincare routine. We worked cross functionally with Beauty and Social Strategy to ensure that the products were on trend and appropriate for our Gen Z customer.

I lead the pre-production call with our creator, and directed her to start the video off with quick, short clips of ASMR shower setup. This would "hook" the viewer, and keep them engaged throughout the video. After setup, our creator took a seat and spoke straight to camera about her skincare concerns while applying our products. The end result is relatable, casual, and effortless!