DocPanel - In House Brand Design

DocPanel is a revolutionary health and tech company that seeks to democratize radiology by providing a third party remote radiologist reading platform. The DocPanel platform breaks down artificial barriers and provides access to the world’s best subspecialty radiologists to any imaging provider or patient anywhere in the world.
There is currently a nationwide shortage of radiologists, with many leaving the field or retiring early due to burn-out. This means that the radiologists who are still working are often overburdened with heavy caseloads and are reading outside their specialty. Too often this leads to misdiagnosis and mismanagement of care, and greatly impacts patient outcomes. DocPanel’s people-first mission attempts to solve for this issue.
The brand threads the needle between our three audience segments: clients, radiologists, and patients. With the insight that “radiologists are people too” I built a people focused brand that brings attention to all the human links in the chain of healthcare. It aims to be friendly, yet professional, clean yet compassionate, and informative without being pedantic.
"DocPanel Green" highlights our “correctness” in following best practices and providing subspecialty only reads. The flourishes add an element of the human hand to the design to emphasize the real people involved in making this work happen, and our information first ethos keeps the aesthetic minimal and pared down to just the most essential elements.