March of Dimes

The March of Dimes tasked Oberland to help rebrand March for Babies, their flagship fundraising event. We started with the line "A Mother of Movement" which speaks to their mission as part of the wider cultural movement to tackle issues of inequity for women and minorities. Then we layered it with a visual style that takes cues from the gravitas and fearlessness of The Women's March, mixed it with attitude inspired by Nike's "Just Do It" and filtered it through March of Dime's current brand styles.