Conscious Closet: Mobile App

In the ever-evolving landscape of sustainable fashion, an established retailer of women's clothing and accessories sought to push the boundaries of conscious consumption. Recognizing that one of the most effective tenets of sustainability is to actually wear what you own, I was tasked with concepting a feature-rich mobile app that would empower users to digitize their closets and rediscover the potential within their existing wardrobes.

Key features included:
* Seamless item addition through e-commerce integration and smart photo capture
* Advanced filtering capabilities for intuitive wardrobe navigation
* Creative tools for outfit creation and lookbook curation
* A historical OOTD (Outfit of the Day) journal for style reflection
* Insightful metrics to illuminate consumption patterns (what I own, what I spend, and what I wear) to encourage more mindful practices

Beyond mere organization, the app serves as a platform for education and empowerment. Users gain access to resources for sustainable care practices, including green cleaners and tailors, as well as guidance on responsible donation of unused items.