Rush Trucks Replatform to Optimizley

Rush Trucks approached my team to perform a complete replatform to Optimizely, including implementing new product page templates, search template and creating a custom map function that tied into Rush Truck's dealership inventory so customers searching for the nearest location could quickly see what trucks were in stock.

As Senior Account Director I helped instill marketing data and strategy into the project, ensuring the agency team always had the data and customer insights needed to present the best templates and components for the project. In addition, I acted as a Digital Marketing consultant to the Senior Director of Website marketing, helping him learn to read the data available to him through Google Analytics, draw insights and present overarching marketing plans and data transformation recommendations to the CMO of Rush Trucks.