Web Design, Copywriting & Development

When we began working with SuperSchool, the business model was fully mapped out but the brand's public presence was non-existent.

I developed an inclusive, down-to-earth 'training for everyone' approach which is conveyed through content and imagery. I also helped build trust by expanding on the skills and expertise of the course instructors. Writing the content and designing the brand was only one part of this project: I also built the site from scratch, adhering to the client's preferred dark colour scheme whilst keeping the overall look and feel from becoming too heavy.

"Leonie has an extremely rare talent that enables her to see exactly what your business needs before you do, and then turn that vision into reality in a cost-effective and impactful way. From just one briefing, Leonie was able to distil a clear objective from a mess of passionate, well-meaning colleagues, and then articulate that objective in a way that made perfect sense to everybody." - Brett Meads, Director of Training, SuperSchool