The team at Jaybro wanted to drive traffic to their e-commerce store for consumable products and generate leads for larger capital items such as concrete crash barriers and geosynthetics for infrastructure projects.
I worked with the team intensively from 2018 through to 2020 writing articles and case studies, with nearly 600 articles published to date. From 2021 onwards I produced several articles per week across a wide range of industrial product categories.
"Leonie has worked for Jaybro on an ongoing basis since early 2018. As a marketing manager, I’d had previous experience with other writers over the years but none came close to the quality and quantity of work produced by Leonie. As a direct result of her work, we moved into position 1 or 2 across 90% of our target keywords and monthly website users have more than doubled since she started working for us (off a base of 20K users)." - Louis McCorkell, Marketing Manager, Jaybro