Miracle-Gro Influencer Partnership

Grace Wells, an up-and-coming video creator on TikTok filmed a video “selling dirt”. While originally not a paid post for Miracle-Gro - that video quickly grew into a creator relationship.

**Performed outreach, negotiation, and content management with Grace to develop content partnerships including paid post and ad content creation**

Project Roles
Marketer
Skills
Influencer Strategy
Media
Branded Content
Miracle-Gro Influencer Partnership
Support