Mountain Dew Snapchat Story

- 400,000 total unique views
- 494% increased usage of #Kickstart on Twitter compared to the daily average that month
- Doubled Mountain Dew's Snapchat friends in just two days
- 80% open rate
- Earned 10 media placements in outlets such as [Trendhunter Marketing](http://www.trendhunter.com/trends/mountain-dew-commercial) and [Co.Create](http://www.fastcocreate.com/3041720/super-bowl-xlix/mountain-dew-is-telling-a-real-time-snapchat-story-for-the-super-bowl) which yielded 3,415,185 impressions.

The integrated campaign increased brand awareness by 51% and contributed to nearly $350 million in estimated annual retail sales in 2015. This positioned Mtn Dew Kickstart for product growth and innovation in 2016 when the lineup will expand with 4 new flavors, securing new shelf space at retail and bringing younger consumers to the brand.