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- Katie Marketer / Writer / Content Strategist
Life Cereal - #ifykyk
Vetted celebrities, researched parents' pain points and strategized how Life Cereal can solve them, ideated with creative directors on creative execution, collaborated with experiential agency on physical elements and national hotline, developed run-of-show and briefing book, pitched media and landed national placements.
- Project Roles
- Strategist, Marketer
- Skills
- Celebrity, Entertainment, Experiential, Research, Influencer Strategy
- Media
- Advertising, Events, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods
