Social Ads: New Restaurant Launch in Brooklyn

A restaurant in Brooklyn was looking to attract more local customers as they planned a branding relaunch after some new renovations. Hiring a local photographer, I arranged for a multi-day photoshoot to create new social post and advertising content to aid in the branding relaunch. We conducted a 6-month social advertising campaign focused on their target audience (Young adults who lived within a mile of the establishment and are interested in eating out and trying new food) to expand the restaurants impressions and awareness. The results of the campaign were a resounding success with high impressions on our target audience and a low overall costs per impressions (CPM) (This essentially means the budget was optimized for maximum impact) and overall average weekly attendance grew by 34% following the campaign. (And if you need a great restaurant recommendation in Brooklyn, just ask!)