Printing Business: Google Search Ads

Colorchrome (A printing business in Atlanta GA) needed help improving their Google Search and Display ads.
I worked with their CMO and CEO to define who their target audiences were and what keywords they used in order to search for new printing businesses. We also identified the primary goals and pain points of this audience, providing valuable insights and direction for the ad copy and calls to action.
Since launching and managing their new Google Search and Display ads campaigns for the past year, the results speak for themselves!

2023-2024 Google Search & Display Ad Campaign Results:
28% Reduction in ad spend.
522% Increase in Phone calls
65% Increase in Lead Form Submissions
75% Reduction in Average Cost per Lead