Throwback Website Re-Development

Throwback stands as Australia's premier destination for basketball enthusiasts, offering an unparalleled selection that spans from NBA to NBL, capturing the essence of on-court excellence and off-court streetwear style. Representing the entire 24-hour journey of a dedicated baller, Throwback boasts an expansive inventory featuring over 2000 products from more than 20 distinguished brands. Recognising the need for a seamless shopping experience, Throwback reached out to Harry to redevelop thier Shopify website.

The overhaul aimed to enhance customer satisfaction by addressing key aspects of the online shopping process. Harry strategically employed wireframing to outline the site's structure and user pathways. UX/UI strategies were then meticulously implemented to enhance user experience. This involved optimising information architecture, ensuring responsiveness, and refining visual elements for an intuitive and visually appealing interface. Continuous user testing facilitated iterative improvements. The outcome is a redeveloped website thatnow enables customers to swiftly locate desired products, navigate intuitive menus, and utilise advanced product filters. Furthermore, strategic implementation of personalised recommendations and up-sells, tailored to each customer's cart, elevates the shopping experience, fostering a sense of curated discovery.

Throughout this meticulous process, collaborative efforts were undertaken between Throwback and Harry to ensure the website redesign aligned seamlessly with the brand's identity and customer expectations. The result has been a remarkable success, with the revitalised website contributing to an impressive annual revenue surpassing the 7-figure mark since its launch. This achievement not only reflects the brand's commitment to excellence but also underscores the transformative impact of an enhanced online platform in driving sustained business growth.