😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Zac Creative Director / Marketer / Strategist
BYREDO Makeup Launch
For decades the cosmetics industry has embraced a conventional standard, defining beauty through a faultless filter. To introduce their makeup line, Byredo would subvert that definition, launching a campaign that builds upon the cult brand’s reputation for fragrance and sets a new standard for adornment.
- Project Roles
- Creative Director, Writer, Executive Producer, Strategist, Marketer
- Skills
- Content Strategy, Creative Strategy, Brand Strategy, Media Strategy, Social Media Strategy , Marketing Strategy, Consulting, Finishing, Portrait Photography, Videography, Content Writing, Brand Management, Video Editing, Film, Social, Art Direction, Creative Direction
- Media
- Advertising, Branded Content, Commercials - Video, Key Art, Photography, Social Media Content, Billboards, Campaigns
