Danone Innovation Event NYC

We create for Danone North America a captivating food experience for press. Goals: 1) Connecting with food / culture / lifestyle media to create more brand presence for Danone and its portfolio of dairy products. 2) Shift perception from a traditional dairy company to modern and innovative. 3) Exciting experiential moments to drive social engagement. Event Theme: #OnePlanetOneHealth. As one of the world’s biggest B Corps, highlight DNA’s ethos and mission as a food company driving change. Co-hosted by former Bachelor + ABC Food Tours Founder Matt James. The Journey:

1) Entrance: A Food & Health Trends Hall. 2) B-Corp Exhibit: Danone intro and products, Happy Family Organics brand. 3) Main Activations: A. Silk Farm to Table B. Culture of Yogurt with Oikos and Two Good Yogurt C. International Delight Showcase D. StoK Coffee Martini Bar. 4) Terrace: Bar + lounge with So Delicious ice cream. 5) Exit: Gift Bags + Product Delivery Station.

PR AGENCY: Zeno Group
TEAM: Florals, Larkspur Botanicals. Fabrication, Event Nerds & Creatacor. Producer, Naif Productions.
PHOTOS: Katya Nicholas