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The NEW JOHNSON’s® Rebrand Launch

To celebrate the rebrand of JOHNSON’S®, the #1 most trusted baby products, we bring their five brand promises to life in a press event with playful vignette installations that reflect the brand palette, are immersive, Instagrammable yet informative. After the presentation, guests explore the five vignettes choose your own adventure-style. The brand promises: Only Use Purposeful Ingredients, Never Stop Raising The Bar, Be Open and Honest, Think Like A Parent First and Help Make The World A Gentler Place are each installations with interactions, including demo stations with field experts, a children’s-style touch / play museum and sniff / sprinkle lotion tests. There are also two content stations, JOHNSON’S® Live and a fun Photo booth where chic mom and dad influencers write their promises to their babies on the wall. My roles were: Art Direction, Presentation Design, Ideation, Event Design, Graphic Design.

Project Roles
Art Director, Designer
Company
Johnson's
Skills
2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Strategy, Design, Environmental, Environments, Experiential, Project Management, Cat Herding, Fabrication
Media
Environmental Design, Events, Mood Boards, Presentations, Themed Environments
Project Industries
Lifestyle, Packaged Goods
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch
The NEW JOHNSON’s® Rebrand Launch