SNYK OOH/DOOH

To promote updates to its Developer Security Platform in Fall, 2022, SNYK did a wholesale takeover of SFO and most of the city streets en route to a Developer's Conference that San Francisco was hosting. This was coordinated with an online version of the campaign to promote the launch

The campaign leveraged a recently updated visual language and a friendlier iteration of Patch, the brand's mascot Doberman. The OOH campaign for Snyk Week San Francisco was the first set of artifacts carrying the updated brand look and feel. Their existing color palette only provided spot with corresponding RGB builds leaving out key information for print, which we needed for the OOH deliverables. Our team jumped into a QC overhaul of the color palette providing all required formula iterations for print and digital for the event and moving forward. By layering the process over the manufacturer’s schedule and budget, we avoided an overage and maintained the original schedule.