Synesthesia Art Show 2023

I was invited to be part of a 1.5 day art show called Synesthesia. This was the third installment of this event and previous shows had art buyers, investors, creatives, businesses, and other guests with over 500 attendance. Each artist was given a song and needed to create a piece based off that song. Attendees could scan the QR codes throughout the venue and listen to the curated playlist while interacting with the corresponding art. Various mediums were represented. I chose to create kinetic typography and lay it over some film and display it through a projector. The song I was given was Empire Ants by Gorillaz and my piece had a central theme of roses throughout.

Since I was dealing with motion graphics I wanted there to be a lot of action within my film. I storyboarded, organized a shot list, and reached out to a friend of mine who skates as well as another friend and colleague to be an additional cameraman/grip. We spent two days shooting in various street locations. We used gimbals, shoulder rigs, and a drone. After shooting I edited and colored the footage in Premiere. The shots and copy I planned were of course relevant to the context of the song. I finished the project in After Effects.

Furthermore, with the event being called Synesthesia (a neurological condition for those who experience senses through others), I knew I wanted to represent all five senses. Sound and sight were represented through my primary piece. As a lover of food I experimented with different ice cream recipes and landed on a Rosemary Hazlenut Vanilla. Samples of which were handed out to attendees as they viewed my artwork. With that, taste was represented. Smell came through a subtle rose musk emitted by a diffuser. Although I love my grandma, it was difficult finding a rose scent that didn't smell like her. We succeeded with Golf le Fleur's French Waltz scent. Lastly for touch I designed, printed, and sold shirts that had typographic elements from my artwork. That's the technical rundown and I absolutely loved designing the front to back experience in its entirety.

View the full project in the link below