Upside Coop

Our creative team was tasked to develop a video for B2B marketing purposes. The video itself is a general overview of the product. After our script and storyboard was approved we started gathering video content that we filmed and sourced from stock. Video footage was edited and colored through Premiere. I started to build the graphics in Illustrator which I then took to After Effects. Additional graphics included analytics from conclusive research done by us and was presented in simplified infographic form. We hired and directed a voice actor for the voice over. All throughout the project I was making adjustments to the backing music I was tasked to produce from scratch in Ableton Live. It was a two week turn around and we stayed under our low budget of $1000. The video was then used in a pitch deck which we created in a separate project (under NDA) and secured the company $6M in funding.