HeatAI/Footaction

At Deloitte Digital/Heat, I helped create a successful case study for Footaction using a recently-acquired predictive AI company to predict trends to help brands be more relevant in social. We had a 72 hour creative process to create paid social posts and online ads based on AI predictions to capitalize on the hottest conversations. It was successful enough to pitch other clients and launch at Cannes. CD/CW: Miranda Maney We came up with a way to release content across Facebook, Instagram, Twitter, and online banners, launched 72 hours after being briefed. Strategy gave us the trends in the morning, we concepted during the day, presented to the clients the next morning, and ran them the next day.