Guerneville Bank Club

The old Bank of Guerneville building had been empty for almost 30 years. It was run down and a hangout for the homeless. I had the opportunity to help restore and create a vision for the building that would not only involve historical preservation and its restoration, but create a destination that would encompass a range of artisanal businesses. I wanted to add a stronger graphic identity to the building with supergraphics. Given its historical nature and age it was important to approach the designs with the right partner and designer. I approached Jessica Hische and she was really interested in the project. Jessica came to the building and was inspired by elements in the building including the door of the upstairs vault. Using some colors we were already proposing, the designs she created for the main room wall, vault wall and back wall of the building are conceptually spot on and have become the most photographed elements. New Bohemia Signs handpainted the main wall and vault, as well as the street number and exit sign I designed.