Life Is Better With Brick, Brickworks

A five-part, tongue-in-cheek video campaign that compares the benefits of building with bricks over lightweight board. The goal was to help the renovator, new home builder, or architecture die-hard make those critical material selection choices when building a new home.

Let’s face it – bricks are not objects that lend themselves to comedy. Our approach finds humor in the unexpected, and, in doing so, highlights what everyone who has lived in a home innately understands about the humble brick – reminding them of what this simple building material has to offer over its substitutes.