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Instagram: 2019–2020 Stories Campaigns

We partnered with Instagram to create an overarching campaign to show Gen Z that their Story is their safe place to have fun, get creative, and just be themselves. Using data, we built a storytelling system at scale, making and testing unique ad units simultaneously. 15 campaigns x 6 pieces of content each plus versioning, and a lot of adult creatives reliving their teens years later, we inspired an 80% conversation rate and helped Instagram launch one of their most successful campaigns to date.

Project Roles
Creative Director
Company
R/GA
Skills
Art Direction, Creative Direction, Design, Design Strategy
Media
Campaigns, Commercials - Video
Project Industries
Advertising
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns
Instagram: 2019–2020 Stories Campaigns