Instagram: 2019–2020 Stories Campaigns

We partnered with Instagram to create an overarching campaign to show Gen Z that their Story is their safe place to have fun, get creative, and just be themselves. Using data, we built a storytelling system at scale, making and testing unique ad units simultaneously.

15 campaigns x 6 pieces of content each plus versioning, and a lot of adult creatives reliving their teens years later, we inspired an 80% conversation rate and helped Instagram launch one of their most successful campaigns to date.