With the launch of the new Loaded Bolds lip collection, we wanted to break the social norm and stereotypical barriers in beauty. Beauty is no longer just the girl next door or a pair of red lips - we've moved beyond that. We pushed the message to be confident to try something new - Break the Mold.
Art Director, Designer
Code and Theory
Art Direction, Conceptual, Content, Design
Products - Digital, Social Media Content, Visual Designs, GIFs