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Maybelline: Break the Mold

With the launch of the new Loaded Bolds lip collection, we wanted to break the social norm and stereotypical barriers in beauty. Beauty is no longer just the girl next door or a pair of red lips - we've moved beyond that. We diversified the casting and pushed the message to be confident to try something new - Break the Mold.

Project Roles
Art Director, Designer
Company
Code and Theory
Skills
Art Direction, Conceptual, Content, Design
Media
Products - Digital, Social Media Content, Visual Designs, GIFs
Project Industries
Beauty, Fashion, Advertising
Maybelline: Break the Mold
Maybelline: Break the Mold
Maybelline: Break the Mold
Maybelline: Break the Mold
Maybelline: Break the Mold