Particle "Fuckability" Campaign

Particle is a skincare company for men, and their banner product is an anti-aging face cream.

They were looking for a campaign that would use edgy humor to drive digital sales of their product across multiple organic and paid channels. My thesis was that end of the end, many older men just want to look more fuckable.

I explored this core idea through several different comedic angles, and wrote copy with varying levels of profanity to suit different platforms and audiences.