Google + Blavity "In The Black" Launch Video

With a rise in searches for local Black-owned businesses, Google + Blavity saw an opportunity to help the Black economy even more with "In The Black" — a month-long campaign devoted to elevating Black-owned businesses.

I was the senior copywriter for the launch video announcing the partnership and introducing the campaign's central message of bolstering the Black economy as a whole by supporting local Black-owned businesses (with the help of Google's local business platform).