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Refinery29 for Google Play Games
In response to Google’s RFP for Play, R29 addressed negative of perception and barrier to entry for women gamers to drive adoption and engagement for the product. Led consumer research, campaign positioning and planning. Wrote winning proposal and led client presentations through revisions and campaign kick-off.
- Project Roles
- Content Strategist, Strategist
- Company
- Refinery29
- Skills
- Brand Strategy, Content Strategy
- Media
- Branded Content, Mobile Apps, Social Media Content
- Project Industries
- Advertising, Media, Technology
