Vestiaire Collective NYFW: Men’s integration
For NYFW:M Summer 2016, Ian aligned with e-commerce platform, Vestiaire Collective, to create a social activation to boost membership and brand awareness within the Men’s Fashion community.
Creating a presence digitally and organically inserting Vestiaire Collective into NYFW:M 2016 was the challenge.
I activated and initiated Vestiaire Collective Men’s, Brand Ambassador program by aligning the brand with key individuals to build brand trust while increasing brand and cultural relevance through content creation during NYFW:M.
+ Leveraged network and resource key, stylish Individuals with a collective social reach of over 300K for procurement of collaborators and talent.
NYFW: Men’s integration
+ Developed marketing and brand ambassador program strategy.
+ Created and executed consistent brand strategy and messaging
through identifying VC pillars.
+ Created original content with Brand Ambassadors.
Results
+ Boosted VC’s overall social reach by: 40.9K + Total Likes/views of video content: 3822
+ Total impressions: 10,631
+ Brand Follower Growth: 5.6K
+ Positive engagement.
- Project Roles
- Content Producer, Content Strategist, Creative Director, Executive Producer, Strategist, Writer, Director, Producer
- Company
- Vestiaire Collective
- Skills
- Creative Direction, Creative Research, Creative Strategy, New Business, Wrangling - Creatives, Art Direction, Brand Strategy, Conceptual, Consulting, Content, Content Management, Content Strategy, Strategy, Videography
- Media
- Branded Content, Social Media Content
- Project Industries
- Advertising, Fashion, International, Media, Retail
