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3D Snaps
PROJECT – Snap Marketing was tasked to market a new feature on Snapchat called 3D Camera Mode.
ROLE – I framed the cultural context and helped develop the insight and strategy in the creative brief to get Snapchatters to express themselves in the third dimension.
OUTCOME – The creative team produced a :30 second spot along with GIF and static press assets that was shared through Snap's social channels on YouTube and Twitter along with media outlets for tech like TechCrunch and pop culture sites like Elite Daily.
- Project Roles
- Strategist
- Company
- Snap
- Skills
- Creative Research, Creative Strategy, Ethnographic Research, Research
- Media
- Advertising
- Project Industries
- Technology