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American Express UNSTAGED: Taylor Swift
An Emmy-winning 360° immersive music video for Taylor Swift's smash hit, Blank Space. Using a phone or tablet, any Swiftie can inhabit the world of the song across a dozen environments. Keen eyes will discover hidden details throughout the mansion that form a series of clues which unlock a unique gift from Taylor herself. From concept to interface to narrative and on-set direction, our team rolled out what Billboard called one the best pieces of branded content of the year.
- Project Roles
- Art Director, Creative Director, Director, Motion Designer, Product Designer, Designer, UI Designer
- Skills
- 2D, Art Direction, Conceptual, Design, Digital, Entertainment, Experiential, Interactive, Keynote, Live Action, Motion, Music, Type Design, Storyboarding, Wrangling - Creatives, Cat Herding
- Media
- App Design, Branded Content, Experimental Films, Interactive Videos, Mobile Apps, Music Videos, Product Designs, Short Films, Social Media Content, Storyboards, Treatments, UI Design, UX Designs, Visual Designs, 360° Video, Interaction Designs
